#1 Bestseller
in Automatic Coffee Machines

Jura Z10 Espresso Machine – Cold & Hot Specialty Coffee with P.R.G. Grinder & Touch Display – Diamond White Finish

$4,199.00 USD
1K+ customers
Purchased in the last 30 days
Limited Time Offer
Order in the next 29:59 minutes
Free Shipping
Get it between Nov 24 – Nov 28
30-Day Guarantee
Money-back guarantee on your machine
Best Value
2-Year Manufacturer Warranty
Free Gift Included with this machine
We offer a curated range of high-quality coffee machines and accessories, including Jura espresso machines, AeroPress, Capresso, Moccamaster brewers, milk frothers, grinders, kettles, drinkware, and freshly roasted Gaia Coffee.
Yes, we proudly offer Gaia Coffee — Freshly roasted beans, available in a variety of origins and roast levels. Perfect for use with Jura, drip, or manual brew methods.
Jura espresso machines are ideal for hassle-free, high-quality espresso at home. For manual methods, AeroPress is a great option. We carry both automated and hands-on coffee gear to fit your lifestyle.
Absolutely. We carry premium accessories like milk frothers, gooseneck kettles, drinkware, cleaning tablets, water filters, and the Jura Cool Control milk system to enhance your coffee experience.
Yes. Whether you're just getting started or a seasoned barista, we offer equipment for every level — from push-button Jura machines to manual pour-over and AeroPress brewers, plus guides and support to help you brew better coffee.
Jura machines are fully automatic espresso systems that grind, brew, and froth at the touch of a button. Unlike standard drip coffee makers, they offer one-touch lattes, cappuccinos, and espresso shots with professional-level results.
Yes, Jura machines include a bypass doser that allows you to use pre-ground coffee in addition to whole beans. This is useful if you want to brew decaf or try a different roast without changing your main bean hopper.
For AeroPress and pour-over brewing, we recommend a burr grinder with adjustable grind settings. Consistent medium to fine grinds are ideal. Brands like Baratza and Capresso offer high-quality options.
Consider whether you want a fully automatic machine like Jura, which handles everything for you, or a manual option like AeroPress for more control. Think about drink preferences, counter space, and maintenance before buying.
Yes, we carry beginner-friendly equipment like AeroPress kits, single-serve drip makers, and entry-level espresso machines. We also include brew guides and offer customer support to help you get started.
Yes, Gaia Coffee is roasted specifically to work with both espresso machines like Jura and manual brewing methods. Our beans are available in whole or ground formats, optimized for rich crema and balanced flavor.
Jura machines include automatic cleaning cycles, but we recommend using Jura cleaning tablets, descaling agents, and milk system cleaners regularly. The process is simple and ensures longevity and better-tasting coffee.
Iced coffee is brewed hot and then chilled, while cold brew is steeped in cold water for 12–24 hours. Jura machines with Cold Extraction Process can brew iced drinks instantly, while manual cold brew requires planning ahead.
Yes, we stock water filters, milk frother attachments, drip trays, grinder burrs, and other replacement parts for Jura, Capresso, AeroPress, and more. Check each product page for compatible accessories.
Absolutely. With a Jura machine or a manual frother and espresso setup, you can make cappuccinos, lattes, flat whites, and more. Our accessories and guides make it easy to create café-quality drinks at home.
To get the most from your setup, we recommend accessories like a milk frother, grinder, water filter, cleaning tablets, scale, and airtight coffee storage. These enhance both flavor and convenience.
We recommend using filtered water or installing a water filter system like Jura's CLEARYL filters. Tap water can contain minerals that cause scale buildup, affecting performance and flavor over time.
For optimal performance, clean your machine daily if it includes a milk system, and run cleaning cycles weekly or as prompted. Use official cleaning tablets and follow manufacturer instructions for descaling.
While not a true espresso machine, the AeroPress can brew concentrated coffee with rich flavor. It's a popular portable option for strong coffee and works great with fine to medium grinds.
Yes, we offer curated bundles with machines, accessories, and Gaia Coffee included. These starter kits make great gifts and are ideal for anyone starting their home coffee setup.
Keep coffee beans in a cool, dark place in an airtight container. Avoid moisture, air, and light. For optimal freshness, our Gaia Coffee is roasted weekly and packed in valve-sealed bags.
Yes. We carry standalone milk frothers that let you froth hot or cold milk separately. They’re perfect for making lattes, cappuccinos, and iced drinks with any coffee machine setup.
Certain Jura models like the Z10 include Cold Extraction Process technology, allowing them to brew iced coffee drinks on demand — no steeping or waiting required.
Yes, we offer international shipping on select products. Shipping rates and availability vary by country. Please review our shipping page or contact us for more details before ordering.
Conical burr grinders are quieter and produce less heat, while flat burrs offer highly uniform grind sizes. Both are great for brewing — your choice depends on budget, taste preferences, and machine compatibility.
The best coffee machine for home use depends on your preferences. Jura machines are ideal for automatic espresso and specialty drinks, while AeroPress and Moccamaster are great for manual brewing and drip coffee lovers.
To descale a Jura machine, use official Jura descaling tablets and follow the built-in step-by-step cleaning cycle. Regular descaling removes mineral buildup and keeps your machine performing at its best.
AeroPress works best with a medium-fine grind, similar to table salt. Adjust the grind size slightly depending on brew time and pressure to balance strength and clarity.
Espresso is brewed using high pressure and finely ground coffee, resulting in a concentrated shot. Regular coffee is brewed with a drip or pour-over method and uses more water and a coarser grind.
You can froth milk at home using an automatic milk frother, a steam wand on an espresso machine like Jura, or a manual frother. Use cold milk and aim for microfoam for cappuccinos and lattes.
A standard 8-ounce cup of coffee contains around 80–100 mg of caffeine, depending on the roast, bean, and brew method. Espresso shots contain about 63 mg per 1-ounce shot.
Yes. Jura machines are built for convenience, consistency, and long-term performance. They offer one-touch drinks, integrated grinders, and advanced cleaning systems — making them ideal for serious home baristas.
Whole coffee beans stay fresh for 2–4 weeks after roasting if stored properly in an airtight container. Freshly roasted beans like Gaia Coffee are best consumed within 30 days for peak flavor.
The ideal water temperature for brewing coffee is between 195°F and 205°F (90–96°C). Most machines like Jura handle this automatically, but for manual brewing, use a thermometer or temperature-controlled kettle.
Yes, you can use regular coffee beans in an espresso machine, but results may vary. Espresso works best with beans roasted specifically for pressure-based brewing to ensure crema and proper extraction. Try Gaia Coffee. You also get free coffee with every Jura automatic machine purchase.

Top Features

Makes Iced Coffee
Brews true cold brew with Jura’s Cold Extraction Process; includes 32 drink specialties.
Built-In Grinder
Automatically adjusts grind size for optimal flavor.
Touchscreen
4.3" color display with intuitive controls.
WiFi/App Control
Brew remotely with the J.O.E. app and smart connect compatibility.
Luxury Design
Sleek, modern build with high-end materials and aesthetic finishes.
Self-Cleaning
Automatic rinse, clean, and descaling cycles for effortless maintenance.
Pulse Extraction Process (P.E.P.)
Optimizes extraction time for rich espresso aroma.
Smart Water System (I.W.S.)
Detects filters automatically and ensures ideal water quality.

We Accept
American Express
Apple Pay
Diners Club
Discover
Google Pay
Mastercard
Shop Pay
Visa
Professional-grade espresso quality
Dual brewing system for versatility
Easy to clean and maintain
Makes true cold brew
Premium Swiss build quality

Why Choose Upscale Coffee?

Upscale Coffee Amazon Other Retailers
Expert Support Before AND After
Easy Machine Servicing If Needed
2 Year Warranty Included
Price Match Guarantee
0% Financing Options
Easy Returns
Free Coffee Sampler Included
Free Milk Carafe Included

Read The complete description below

Everything you need to know about the JURA Z10 BEFORE you buy it.

JURA Z10 - Diamond White Super Automatic Espresso Machine


Jura Z10 – flagship hot-and-cold barista in one machine

The Jura Z10 is the point where “nice super-automatic” crosses into “this actually replaces a café for most people.”

One bean hopper, but a very smart brain: a Product Recognizing Grinder (P.R.G.), an eighth-generation brew unit with 3D brewing, plus a genuine Cold Extraction Process that can do real cold-brew-style coffee instead of just iced espresso.

From your side of the counter, it feels like this: one machine that makes dense hot espresso, silky milk drinks, and refreshing cold brew at the touch of a button—without you babysitting grind settings or temperatures.

Core tech – why the Z10’s coffee actually tastes different

The Z10 is constantly asking itself, “What drink are we making?” and then reshaping grind size, water path, and temperature around that.

Key technologies at work:

Product Recognizing Grinder (P.R.G.)

  • The grinder is electronically controlled. When you pick a drink, it automatically shifts finer for short shots and coarser for long and cold-brew specialties, in fractions of a second, without you touching a dial.

Cold Extraction Process

  • For cold brew specialties, the Z10 bypasses the heater and uses cold water pulsed at high pressure through coarsely ground coffee, rather than brewing hot and chilling. You get a smoother, low-bitterness cold coffee where fruity and delicate notes are more obvious.

3D brewing + 8th-gen brew unit

  • The brew unit has been iterated eight times; its 3D brewing design sends water through the puck at multiple levels, which evens out extraction and keeps shots from tasting hollow.

Pulse Extraction Process (P.E.P.)

  • For hot espressos and ristrettos, P.E.P. pulses hot water through the puck instead of just pushing it straight through, boosting flavor density and crema.

All the usual Jura engineering is underneath (thermoblock, smart pump control, etc.), but these are the pieces you actually taste: the shot is richer, the long coffee isn’t harsh, and the cold brews don’t feel like leftovers over ice.

Interface, drinks, and how it feels to live with

The Z10 doesn’t feel like programming a device; it feels like choosing from a very smart drink menu and tweaking sliders.

What you’re looking at day to day:

Large color touchscreen

  • A 4.3" high-resolution display on the front handles all drink selection and fine-tuning, with swipe-style navigation rather than cryptic button combos.

32 specialty drinks (hot and cold)

  • Hot: espresso, 2× espresso, coffee, 2× coffee, lungo, Americano, caffè latte, cappuccino, flat white, latte macchiato, macchiato variants, etc.
  • Cold-brew: cold brew espresso, cold brew coffee, cold brew cortado/macchiato, cold brew caffè latte, cold brew flat white, cold brew cappuccino, cold brew latte macchiato, and more.
  • Portions of milk, milk foam, and hot water (with tea-friendly temperatures).

Full control over the parameters that matter

  • Strength, volume, brew temperature, milk volume, foam level, and (for some milk drinks) an extra espresso shot can all be adjusted and saved per drink.

Wi-Fi Connect + J.O.E. app

  • Wi-Fi Connect is included, so the JURA Operating Experience app can trigger drinks, reorder favorites, and edit recipes from your phone.
  • The result is that once you’ve tuned “your” cappuccino, “your” Americano, and “your” cold brew flat white, they all become one-tap options instead of a daily science project.

Specs translated into “does this fit my kitchen and habits?”

On paper the Z10 looks like this:

  • Water tank: 81 oz / 2.4 L
  • Bean hopper: 10 oz / 280 g
  • Grounds container: about 20 pucks before emptying
  • Dimensions (W × H × D): ~12.6" × 15" × 17.7"
  • Weight: ~27 lb
  • Brew chamber: 5–16 g capacity
  • Power: 110–120 V, 1450 W

What that actually means in real life:

  • In a home with a couple of coffee people, you’ll refill water roughly every day or two and refill the hopper a few times a week.
  • In a small office or studio, daily refills become normal, but the machine is sized and specced for that level of use.
  • It fits under standard upper cabinets in most kitchens while still looking like a centerpiece rather than a cramped box.

Cup sizes and mug reality:

  • You can program “coffee” volumes comfortably in the 6–10 oz range.
  • For a 16 oz mug, the normal move is a double coffee recipe (for example, 2 × 8 oz into the same cup).
  • The height-adjustable spouts handle espresso cups up through normal latte and cold-brew glasses; very tall tumblers are still a brew-then-pour situation.

Milk system, hot foam, and cold coffee

You’re getting Jura’s high-end HP3 milk system, designed to handle layered drinks and repeated use.

On the milk side:

  • Automatic switch from hot milk to milk foam inside a single drink (for things like latte macchiato and flat whites).
  • Microfoam that’s consistent enough to feel like a “real” cappuccino or flat white rather than bubbly foam.
  • One-touch milk cleaning, so cleaning is actually easy enough that people do it.

On the cold side:

  • Cold Extraction Process builds real cold-brew-style drinks at the press of a button:
  • Cold brew espresso and long cold brews to pour over ice
  • Cold brew lattes, cappuccinos, flat whites and macchiatos, built with cold-extracted coffee plus milk or foam
  • You’re not stuck choosing “hot machine or cold brew gear”; the Z10 treats both as first-class options from the same hopper.

Cleaning, filters, and long-term sanity

Jura leans hard into automation here, which is exactly what saves people from ruining good machines.

Water & filtration

  • Intelligent Water System (I.W.S.) with CLEARYL Smart / Smart+ filters: an RFID chip in the filter lets the machine recognize it automatically and adjust descaling behavior.

Cleaning cycles

  • Automatic rinse cycles on startup and shutdown for the coffee path.
  • One-touch milk-system cleaning: you connect the milk hose to a container with cleaning solution, start the program, and the Z10 handles the full clean-and-rinse routine.
  • Guided cleaning-tablet cycles for the brew unit at set intervals.
  • Descaling routines only when necessary (much less frequently if you use filters as intended).
  • If you keep filters, cleaning tablets, and milk cleaner on hand, and simply cooperate whenever the machine says “please clean me,” you’ll keep both flavor and reliability where they should be.

Warranty and realistic lifespan

On the official side:

  • The Z10, as a Jura household automatic machine, is covered by a 2-year limited warranty or up to 6,000 brewings, whichever comes first, when purchased as a home machine in the U.S.
  • In practice (not a guarantee, just pattern plus Jura’s track record):

With filtered water and regular cleaning, Jura machines are very commonly in that 5–10-year range of useful life in homes before major intervention, especially when not abused. At 4–10 drinks a day, you’re operating squarely in the design window: this is meant to be coffee infrastructure, not a short-term toy.

What comes in the box – and what you’re adding on top

A standard Jura Z10 package from Jura/authorized dealers typically includes:

  • Z10 machine (Diamond Black, Aluminium White, Diamond White, etc.)
  • 81 oz water tank with lid
  • 10 oz bean hopper with aroma-preservation lid
  • Milk hose and connector for external container
  • 1 × CLEARYL Smart(+) water filter + tank insert
  • Water hardness test strip
  • Starter cleaning tablets
  • Milk-system cleaner sample
  • Drip tray and grounds container
  • Powder chute + scoop for pre-ground coffee
  • Quick-start guide and full manual

From your store specifically, the bundle also includes:

  • Free milk carafe that works cleanly with the Z10’s milk hose (no improvising with random pitchers).
  • Free coffee sampler, picked to show off both sides of the machine:
  • one bean profile that shines in classic espresso + milk drinks
  • one that really comes alive in long coffee and cold extraction
  • So when it lands on the counter, it’s not an empty flagship—it’s a ready-to-run system.

What else you’ll actually need over time

Owning a Z10 long-term basically means planning for:

  • Good whole-bean coffee (ideally matched to how you actually drink: espresso-heavy, milk-heavy, cold-brew-heavy, or a mix).
  • Replacement CLEARYL Smart / Smart+ filters every few months, depending on water hardness and usage.
  • Cleaning tablets for the brew unit.
  • Milk-system cleaner for daily/regular milk cleaning.
  • Optionally, airtight bean containers and a basic pitcher-style water filter if your tap water is hard and you want to stretch filter life. Nothing exotic here—it’s the same maintenance ecosystem as other premium Juras, just supporting a more capable machine.

Who the Jura Z10 really makes sense for

This is a great match if:

  • You want one machine that does both hot and true cold-brew-style coffee at a very high level.
  • You’re happy running a single excellent bean at a time, but you want that one bean to deliver across espresso, long coffee, and cold brew.
  • You care about design and want something that looks like a permanent part of a high-end kitchen or office.
  • Multiple people will use the machine, and everyone gets more or less “push once, get their drink.”

It’s probably more machine than you need if:

  • You never drink cold coffee and only want hot espresso and basic milk drinks—in that case, a J8 covers a lot of the same tech with less spend.
  • You know you always need two different beans on tap—regular + decaf or light + dark—ready to go at all times; that’s where the J8 Twin or GIGA 10 earns its keep.

Smart way to get started once it’s on your counter

Once the Z10 is unboxed and in place, a clean first-week approach looks something like this:

Dial in water and filters

  • Run the hardness test strip, install the CLEARYL Smart(+) filter, let the machine prime and rinse itself.

Start with one versatile bean from the sampler

  • Use a balanced espresso-friendly roast (chocolate, caramel, maybe mild fruit) in the hopper for the first few days so you can feel what the machine is capable of in hot and cold modes.

Create a core “house menu”

  • Espresso around 30–40 ml, fine grind, higher temperature, medium-high strength.
  • A long coffee / Americano mapped to your everyday mug size.
  • A cappuccino and flat white tuned to how much milk you actually like.
  • At least one cold brew over ice, and one cold brew milk drink (e.g., cold brew flat white).

Save and reorder those favorites

  • Put the drinks you’ll actually use on the first screen and name them clearly so you and anyone else using the machine can grab “their” drink without thinking.

From that point on, you’re not “testing a machine” as much as living with a hot-and-cold barista that just happens to be made of aluminum and steel—and the free milk carafe plus coffee sampler you’re including turns day one into real use, not setup limbo.

Copy of Jura Z10 Aluminum White (6932728283178)
Your order ships free

Included in Your Order

Everything you need to get started

jura_milk_carafe

Jura Milk Carafe

$90.00

+
Fresh Roasters Sampler & Jura Milk Carafe featuring coffee bags and a stylish jar, perfect for coffee lovers.

Fresh Roasters Sampler & Jura Milk Carafe

$126.00

Why Choose Upscale Coffee?

Authorized Jura Dealer

2 Bags of Fresh Roasted Coffee

Lowest Price Guaranteed

2-Year Warranty

Free U.S. Shipping

Coffee has never been this fun.

Elite Coffee Machines & Free Coffee? What's better?

coffee_machines_for_home.png Upscale Coffee

Indulge in Absolute Luxury

We are ushering in the era of Coffee 3.0.

super_automatic_coffee_machine.png Upscale Coffee
Elite engineering

Choose your machine

Our expert brewmasters meticulously handpick our exceptional coffee machine collection, so you can enjoy the best without the effort.

Shop Now
super_automatic_coffee_machine.png Upscale Coffee
Factory_refurbished_coffee_machines.png Upscale Coffee
FREE COFFEE

Choose your coffee beans

After you add an automatic Jura machine to your cart, you will automatically get free coffee added to your cart.

Shop Now
Factory_refurbished_coffee_machines.png Upscale Coffee
upscale_coffee_3.png Upscale Coffee
Unbeatable value

subheading

Enjoy fast & FREE shipping

We carefully package your items and ship fast with UPS, USPS, or FEDEX. We are excited for you to relish luxury with every sip.

Shop Now
upscale_coffee_3.png Upscale Coffee

FAQ

Got questions? We have the answers!

Why should I invest in a Jura coffee machine?

Jura coffee machines offer exceptional build quality, innovative features, and a consistent brewing performance that justifies the investment for true coffee aficionados.

How do I choose the right coffee machine for my needs?

Our experts are here to help! Consider your brewing preferences, frequency of use, and desired features. We can guide you to the perfect match. Get your results here

Are your coffee machines suitable for both home and office use?

Absolutely. Our range includes models ideal for home kitchens and larger, more robust machines perfect for office environments.

What types of coffee can I make with your machines?

Our machines can brew a variety of coffee types including espresso, cappuccino, latte, Americano, and more, catering to every taste.

Do your machines require special coffee beans or can I use any brand?

While our machines work well with any high-quality coffee beans, we recommend using Gaia premium beans to fully experience the luxury and flavor. ***Get 2 FREE Gaia Coffee Pouches with your machine purchase.

How often should I clean and maintain my coffee machine?

Regular maintenance is key. Depending on usage, we recommend cleaning your machine weekly and descaling it monthly to ensure optimal performance.

What kind of warranty do your machines come with?

We offer comprehensive warranties on all our machines, ensuring peace of mind and long-term satisfaction with your purchase.

Are replacement parts and accessories readily available?

Yes, we stock a wide range of replacement parts and accessories to keep your machine running smoothly for years to come.

Can I grind my coffee beans with your machines, or do I need a separate grinder?

Many of our machines come with built-in grinders. However, we also offer standalone grinders for those who prefer separate equipment.

Do you offer kettles designed for coffee brewing?

Yes, our kettles are designed with precise temperature control, making them perfect for brewing delicate coffee blends.

Do you provide installation and setup assistance?

Yes, we offer professional installation and setup services in a 30 mile radius around NYC to ensure your machine is perfectly calibrated and ready to use.

What payment options do you accept?

We accept all major credit cards, and financing options to make your purchase as fast, safe, and convenient as possible.

What is the return policy for your products?

We offer a 30-day return policy for all our products, provided they are in original condition with all packaging and accessories.

Can I purchase gift cards for your store?

Certainly. Our gift cards make the perfect present for coffee lovers, available in various denominations.

How can I ensure I’m getting the best coffee experience with your machines?

Follow our recommended brewing guidelines, use high-quality beans, and maintain your machine regularly to enjoy the best coffee experience.

What should I do if my machine isn’t working properly?

Contact our customer service team for troubleshooting assistance. If necessary, we offer repair services to get your machine back to perfect condition.

How long will my coffee machine last with regular use?

With proper care and maintenance, our coffee machines are built to last for many years, providing you with consistent and high-quality coffee.